Rubicon Team

People like you will like people like us

At Rubicon, we know that not all companies take the time to respect and understand the individual needs of their customers.

As a company we listen to and work in partnership with you, to ensure your business gets the best advice, support and value for money.

Whether you need a memory upgrade, a complete solution, technical support or help and guidance, you can be assured our team will provide you with the advice and support that can only be achieved from experience, expertise and knowledge of the industry.

At Rubicon we don’t feel obliged to help you. We want to help you.


In a nutshell

Formed in 2003 Rubicon is a company dedicated to supporting creative professionals working on a digital platform. 

We provide a friendly, approachable and impartial hub for the creative professionals’ needs: no matter how small or technically complex, Mac or Wintel. Whether it be the supply of goods and services, ongoing support or tailored solutions relevant to your business requirements, we can help.

For more information please visit our Supply, Support, Services and Solutions pages.

Over three quarters of our customers are small to medium businesses using the Apple platform. Our base is in Reading, the heart of the UK’s technology region, but our reach is nationwide.

In the past six years our customers have found us by word of mouth and recommendation alone but our business has increased by over 140%.  We are told this is a direct result of our practical and realistic approach to IT, our ability to own a problem and get a job done. 

We’re also nice people who are easy to talk to and want to help! 



What our customers say about us

Our customers range from power users and large design and marketing agencies to education, government and corporate companies.  One thing they all have in common is the need for systems that help them create.  Below is a selection of just some of our customer feedback, many of whom have a formal support contract with Rubicon

Red Letter Design - London -

We have relied on Rubicon to service the demands of our busy graphic design studio (including hardware purchases, installation and maintenance) since its inception. We use them because: they are committed to finding workable solutions to the smallest of problems; they help develop our systems according to our needs and this allows us to get on with the business of designing for our corporate clientele. That they are trustworthy, dependable and all round nice people to work with are also factors which have secured our long-term loyalty

Jane Healey - Managing Director & Founder

British Medical Association (BMA) -

We recently embarked on a complete studio upgrade and we the new Macs and upgrades for existing Macs from Rubicon and we are very pleased with the service we received from them. They came to see us before we confirmed the order and carried out a pre-order survey. They produced a very comprehensive statement of works detailing what user was getting what Mac including versions of applications. This was signed off by the users before we placed the order and delivery was very quick and arrived within a few days of placing the order.  The engineer was onsite for several days to install and setup the new Macs and carry out the upgrades. He went beyond the call of duty and spend a lot of time with the users to make sure every issue was sorted and the users were happy.

Urban Caprice (part of the Caprice Holdings Group) -

Your service is amazing! I know I can call Rubicon 20 times a day and they are always happy to help. The staff are very competent and friendly. I am very impressed with your work and the professionalism you have brought and continue to bring to our business. Many, many thanks! 

Soraya Sone - Office Manager

Anglia Ruskin University -

Rubicon have provided an unrivalled level of customer service, they have saved me many many hours of downtime via excellent support both remote and in person. Not only is their support exceptional , they have the ability to interact with people, something sadly missed from their industry! 

Oli Perry - Technician

ICI Paints AkzoNobel -

Just a quick note to say thanks for all the fantastic support that Rubicon provides.  Your engineer has just left after a long hard session trying to set up my Akzo PC, as well as resolving some software and hardware issues with the Mac. As always, nothing is too much trouble and they won’t leave until everything is working and I am happy.  I have had Mac’s for over 20 years now and have never had such a good support company before. You may recall that when Rubicon took over my account, most of my equipment was not working properly and was crashing on an hourly basis. We had an Epsom Pro printer that had never produced a usable print since we had had it, despite numerous attempts by my previous support company. It took your engineer about 30 minutes to get it working and I have not had a problem with it since. Thanks for everything! 

Ian Titman - Technical Information Manager

architecture plb -

architecture plb is an established architectural design practice with two offices in London and Winchester. The practice has a reputation for award-winning work on both existing and new buildings. Their current workload involves projects from £1m to £50m across a range of sectors.

We appointed Rubicon to project manage our open directory system and backup strategy. Over a period of several months our IT department worked closely with the Rubicon technical team, which involved: planning, testing and evaluations. Our working relationship with Rubicon has been without doubt a valued and positive experience to architecture plb. Rubicon is a well-represented company, one which I would recommend to those seeking professional service and support. 

Leo Pickford - IT Manager

Would you like to join Rubicon?

Rubicon is one of the South’s most respected Apple dealers and we are constantly looking for further growth opportunities.

Our success is firmly in the hands of our people whose talent, creativity and efficiency make this such a great place to be for people who genuinely want to make a difference to our partners and customers.

In return, we offer a sound package and a flexible working environment. If you would like to find out how you can be part of our future, then please email us. (JavaScript must be enabled to view this email address)

Current Positions

We are currently looking for experienced sales professionals to join our team and expand our customer base. 

If you have worked in the Apple industry and feel you have the ability to work as part of a team to the highest standards and have a consultative approach to sales we would like to hear from you.  Please email Jeremy directly. (JavaScript must be enabled to view this email address)